How Simon has the inside edge A Case Study Powered by Mappedin January, 2017The shopper journey has changed drastically. Consumers want what they want, when they want it, and where they want it. In a world of instant gratification and compelling distractions across a multitude of devices, a fast, efficient, and enjoyable shopping experience has never been more critical. Retailers, mall operators and mall owners are being challenged to deliver a physical world experience that is similar to the digital world experience: informed, customized, and efficient, with as little friction as possible. We’re proud of our clients and believe that they can provide real world examples that you may find helpful in navigating this space. This is one of them. IntroductionCase Study: Simon Pr

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