? M6 Web follows the Group's brands and channels in their development on new screens. It also publishes a number of thematic sites, leaders in their category (including déco.fr), as well as a price comparison engine. M6 Web uses Kameleoon to improve the performance of its sites and services, as well as the quality of visitor navigation. Test goals : validate navigation performance with pagination M6 Web has chosen to conduct an A/B test on the "Shop" section pages of the déco.fr website to verify which navigation system was the most suitable for conversion. The starting assumption was that navigation with pagination would provide better conversion results than infinite scroll navigation. Pagination is a practice that allows you to browse through the product listings with the

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