Renault Improved sales funnel FINDINGS AND GOALS • The quality of the sales funnel depends on few details that can have a significant overall impact on conversion rates, and many sales funnels are not fully optimized. • In this case, an A/B test was carried out on the process of creating online quotations for automotive repairs on the Renault.fr website. • The goal was to increase the number of online quotations, as well as the uptake of physical appointments, by simplifying the various stages in the sales process. KPIs • Primary: Number of quotation requests. Number of physical appointments made. • Secondary: Time taken to complete the form. CAS SPECIFICS • 2 versions tested. • The four stages of the sales funnel were revised. FEATURES USED • Advanced editor used to revise the four sta

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