CANAL+ Homepage tests FINDINGS AND GOALS • The homepage of a site is the main point of entry for visitors, it is therefore essential to optimize it regularly to meet their expectations better and to increase performance. • This test was carried out on the homepage of canalplus.fr, a cable TV channel. • The goal of this A/B test was to increase the number of video viewed by visitors to the canal+ homepage. KPIs • Click-through rate. • Bounce rate from videos viewed. CASE SPECIFICS • 2 versions tested (in addition to the existing control page). • Homepage redesign. FEATURES USED • Advanced editor (adding CSS and JavaScript) to implement the two alternative versions and reorganize the position of the videos on the homepage. • Reporting via Omniture and comScore. EXPERT TEST MEDIA Secto

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