Case Study
M6 Group
About M6 launched a big contest over a period of 15 weeks! The Group had scheduled different questions for every week and limited participations so that each participant could only play once a week. Participants had to come back every week to enter the campaign and increase their chance to win. M6 often creates campaigns that last for several weeks (with different questions for each week or with questions released only by the end of the week) to encourage participants to come back to its channels. How? Challenges 57,000 2,900 5,851 12,860 games played opt-ins to Haier newsletter new collected profiles Facebook shares Results M6 Group is a powerful multimedia group offering a wide range of programming, products and services : television, radio, as well as content production and acq