Case Study

RTL Belgium

RTL Belgium

Pages 1 Pages

About Radio Contact, one of RTL Belgium’s radio stations, gave a huge opportunity to 180 of its listeners. The radio station created a prize draw for a chance to win a weekend to Disneyland Paris and an entry for the VIP party with the DJ Henri PFR. To have a chance to be one of the 180, participants had to answer correctly a question about Star Wars and validate their participation by entering their contact details. Radio Contact also used a Facebook Gate inviting people to like its Facebook page just before entering the game. How? Challenges 19,555 5,119 +5,000 53% 9,387 games played optins new collected pr o files Facebook shares Facebook fans recruited Results RTL Belgium is a subsidiary of the audio-visual group RTL and the market leader among the French- speaking Belgian TV

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