Spark New Zealand transformed its marketing by integrating Tealium with Snowflake and its AI engine, Kapello, moving from static segments to real-time, AI-powered experiences. As Marketing Transformation Lead Travena Addenbroke explains, Tealium helped untangle complex point-to-point integrations that previously caused inconsistent customer experiences across channels. Combining live behavioral data with enriched profiles and AI decisioning in under 200 milliseconds, Spark delivers highly personalized, timely marketing that enhances engagement and customer satisfaction across New Zealand’s largest digital services provider.

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