Lumens partnered with Listrak to enhance personalized, one-to-one messaging and create a more balanced marketing approach. By leveraging Listrak’s triggered solutions and multi-message journeys for welcome, abandonment, alerts, and post-purchase campaigns, Lumens quickly surpassed client-driven benchmarks for revenue per email (RPE). Since joining, they have achieved a 224x ROI and significantly increased triggered revenue, demonstrating the power of behavior-driven, personalized messaging over traditional broadcast campaigns.

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