CASE STUDY Lucky Brand Uses Amperity to Build a Comprehensive View of the Customer and Drive Better Customer Insights in WeeksVision for Incredible CX ©2019 Amperity hello@amperity.com www.amperity.com Lucky Brand is an American denim icon with 150 company -owned retail stores and a thriving eCommerce business. The Lucky team is committed to serving their customers by excelling at personalization and by offering incredible customer experiences. “Customers are at the center of everything we do at Lucky Brand,” said Michael Relich, Chief Operating Officer of Lucky Brand. “This means we strive to personalize every interaction and touchpoint to ensure we give our customers the best experience possible.” Customer Data Challenges Despite investments in leading-edge technologies and wor

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