The Seattle Sounders FC is an American professional soccer club in the Western Conference of Major League Soccer. They wanted to make the fan experience outside the stadium as meaningful as watching a great match inside the stadium. To do so, they needed to know their customers intimately - from how fans interacted with every touchpoint, to their unique motivations, needs, and preferences. With this understanding they could drive more relevant communications, seamless customer experiences, and encourage long-term loyalty and engagement. AMPERITY & SEATTLE SOUNDERS How the Seattle Sounders used Amperity to better connect with their fans To bring this vision to life, the Sounders needed unified data about their customers, and they needed to use it in a way that continued to re

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