Lucky Brand is an American denim icon with over 250 retail stores plus a presence in select department stores and a thriving eCommerce business. The Lucky Brand team is committed to serving its customers by excelling at personalization and by offering incredible customer experiences. Their jeans are made for the free-thinker, the artist, the dreamer; they’re made to dance, work, run, jump, play and rock ‘n’ roll and this means personalization is vital. “Customers are at the center of everything we do at Lucky Brand,” said Michael Relich, Chief Operating Officer of Lucky Brand. “This means we strive to personalize every interaction and touchpoint to ensure we give our customers the best experience possible.” AMPERITY & LUCKY BRAND Lucky Brand uses Amperity to build a compre

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