LTIMindtree Personalization Effectiveness Model Version 1.0 Authors Bismi Ravindran Apoorv DurgaAcknowledgements Several personalization subject matter experts, practitioners and consultants contributed to this document. Our special thanks to Pranshu Jain for contributing key insights. License Terms This work belongs to LTIMindtree and is licensed under Creative Commons - Attribution Share Alike1. Executive summary .................................................................................................. 4 1.1 How to read this paper .......................................................................... 4 2. Introduction .................................................................................................................. 4 2.1 Personalization, a key aspect o

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