www.NICEinContact.com About LPL Financial When entrepreneurial financial advisors start their own businesses, they turn to LPL Financial for the financial tools, technology and resources that will help build their practices. LPL Financial is the largest independent broker-dealer in the U.S., serving 17,000 financial advisors. From its two contact centers, located in San Diego, Calif., and Fort Mill, S.C., 1,100 agents handle three million interactions per year. 90% are inbound queries from customers who need help with issues such as completing funds transfers, technical support, regulatory compliance issues and others. The Challenge LPL Financial is keenly focused on helping its customers successfully grow their financial businesses. “We have a corporate-wide initiative to build

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