31% $ LOYALTY PROGRAM ANALYSIS CASE STUDY EVALUATING EXISTING LOYALTY PROGRAM PERFORMANCE FOR SUBSCRIBERS IN THE LOYALTY PROGRAM BASED ON THEIR RECHARGE BEHAVIOUR SUBSCRIBERS ARE CLASSIFIED INTO 4 GROUPS: OUT OF THE IDENTIFIED SEGMENTS : Activations Red Amber Green Reduced recharge denominations compared to last month Same recharge denomination compared to last month Increased recharge denomination compared to last month Activations Constitutes 3% Of the base Green Constitutes 53% Of the base Amber Constitutes 7% Of the base Red Constitutes 37% Of the base COMPARING LOYALTY SUBSCRIBERS WITH NON LOYALTY SUBSCRIBERS No behaviour difference among loyalty and non-loyalty users. HIGH AUTO ADOPTIONS EXCLUSION OF RED SEGMENT FROM PAYOUTS given to subscribers in red segment decline in ARPU despit

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