www.qualifio.com L’Oréal EMEA: a data collection strategy that is worth itwww.qualifio.com It’s a well-known fact that consumers are flooded with thousands of commercial messages every day. And it’s no news to anyone that brands must engage with their audiences in a more meaningful way to stand out from the crowd. So you probably know what we’re going to tell you: the key to gaining greater engagement from your audiences, communities, and customers is to connect with them on a deeper level, get closer to them and know what they want. This last point is crucial. Gathering more knowledge about your audiences will allow you to make marketing decisions based on audience insights and deliver more innovative and relevant actions to build meaningful relationships. And your number one all

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