L’Oréal Canada finds beauty in programmatic buying with DoubleClick Bid Manager and Google Analytics Premium
L’Oréal Canada finds beauty in programmatic buying with DoubleClick Bid Manager and Google Analytics Premium
8 PagesL’Oréal Canada CASE STUDYL’Oréal Canada ?nds beauty in programmatic buying with DoubleClick Bid Manager and Google Analytics Premium Google Con?dential & ProprietaryGoals • Re-introduce and raise awareness of the Shu Uemura cosmetics brand in North America • Drive North American sales of Karl Lagerfeld's Shupette collection for Shu Uemura • Grow the Shu Uemura email subscriber list Approach • Used programmatic buying to lead prospects
