BT combines the buying power of DoubleClick Bid Manager with Google Analytics Premium audience segments to drive post-click sales up and costs down
BT combines the buying power of DoubleClick Bid Manager with Google Analytics Premium audience segments to drive post-click sales up and costs down
2 Pages1 With the aims of increasing post-click sales and establishing best practices in remarketing, BT and its agency Maxus wanted to develop a more sophisticated targeting strategy. Traditional retargeting reached users based on previous visits to certain website pages, but BT wanted to use analytics metrics to target much more precisely according to criteria including recency, frequency, referral source, duration of visit, journey path and st
