1 Kellogg Dishes Up Offline Sales With Programmatic Buying Kellogg Company is a century-old marketer with some of the world’s most trusted brands. Kellogg’s vision is to enrich and delight the world through foods and brands that matter, and digital marketing plays a key role in helping it move consumers through the path of purchase. The cereal powerhouse uses programmatic buying with the DoubleClick Digital Marketing platform to gain a hol

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