Netshoes CASE STUDY Goals • Improve ad performance with lower CPAs and higher ROI • Reach customers throughout their buying journey • Simplify media buying and gain overall ef?ciency Approach • Use DoubleClick Bid Manager's complete programmatic offering • Analyze and coordinate all data with DoubleClick analytics tools • Run TrueView video campaigns programmatically Results 15% time savings across the Netshoes media buying team 30%

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