In June 2022, TOMS partnered with Listrak to consolidate their email and SMS marketing while introducing Listrak’s Identity Resolution Marketing (GXP) to address siloed data and limited automation. The seamless onboarding process allowed TOMS to enhance triggered campaigns, improve personalization, and achieve aggressive revenue goals. With strong support from Listrak’s team, GXP has driven list growth, conversions, and revenue, optimizing spend and accelerating performance. As a result, 30% of TOMS' total eCommerce revenue is now driven by Listrak, achieving an 86x ROAS in 2022.

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