Help for Heroes Chris Pitt Help for Heroes, the British charity who provide recovery and support for the Armed Forces community and their families, approached Vertical Leap to help make more of the digital marketing mix. The challenge The Help for Heroes marketing team approached Vertical Leap to help them make more of their digital marketing campaigns, trying to pinpoint opportunities to reach potential beneficiaries and supporters online. With the third sector becoming increasingly more competitive online, it was important that they made the most of their resources available.What was our solution? We worked with them across all of their owned channels. For the website itself, we applied full performance user experience testing to identify barriers to conversion. We supported their intern

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