WORK Lo Chingón Está Aquí CLIENTS 30 MAY 2018 One of Mexico’s oldest beer brands, Cerveza Victoria, produced a campaign to become the second most trending topic globally and started a new movement to celebrate Mexico’s melting pot of cultures. Challenge Eighty per cent of Mexicans are “Morenos” – with brown skin. They are the native people of Mexico but had become a marginalised part of Mexican society. 70% of Morenos experience racial discrimina

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