Payhawk is the financial system of tomorrow that combines credit cards, payments, and expenses into one experience. Founded in 2018, it now helps over 1,000 customers manage and automate everything between banks and accounting software in real-time. No. of Employees: 51 – 200 Location: London, United Kingdom Industry: Financial Services How challenger brand Payhawk reduced cost per lead by 85% on LinkedIn Content that drives conversions The fast-growing London-headquartered firm is eyeing business growth in three core markets: the United Kingdom, Germany and Spain. The mandate on its marketing team is clear — to drive a consistent pipeline of high quality leads. Challenge Despite pressures to fill their sales pipeline, Payhawk’s marketing team shifted their focus to the top

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