Fashioning a sustainable brand marketing strategy Headquarters: Stockholm, Sweden No. of Employees: 150,000+ Industry: Retail We want to drive positive brand perception and build trust around who we are and what we stand for. This is not something that can be achieved with a one-off investment. It’s key to have an always-on strategy and ongoing conversations with colleagues, customers and communities – LinkedIn allows us to have those conversations in an engaging and scalable way. “ Project Manager, People & Organisational Development, H&M Group Miriam Tappert The Brand H&M Group includes a number of clearly-defined and unique brands: H&M, COS, Monki, Weekday, & Other Stories, H&M Home, ARKET and Afound.. Established as part of an organisational restructure, H&M Group launched

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