Customer Story This Is No Time to Be Fashionably LateMeet H&M Mexico H&M Mexico is a part of the Sweden-based retailing giant famous for fast-fashion styling and execution. They operate 38 stores within Mexico and maintain a large online presence to communicate with customers. Meltwater? s platform plays a key role in monitoring their communications campaigns?and continuously refining them. Apply KPIs to Act and Communicate More Efficiently Fast fashion is characterized by speed and efficiency, as greater affordability requires smaller margins. Metrics and measurements hold great meaning within this clothing conglomerate and comprised a large part of what H&M Mexico wanted from their media communications platform. They needed a way to monitor and measure the progress of

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