The Company Linksoul is a lifestyle brand inspired by the game of golf and built with a mission to reconnect people with the soul of the game. Created by a team of golfers, craftsman, and artists, the brand has grown into the collective work of a group of people who believe in making things with their hands for the good of families and communities. Based in Oceanside, California, the socially and environmentally responsible company has an extremely loyal following. Their collection of apparel and accessories combines a carefree and laid-back attitude with a sophisticated touch, perfect for all generations and styles. The Challenge With their previous email service provider, Linksoul could only execute basic triggered campaigns like cart and browse abandonment. But these simple

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