The Company As the largest, most respected high-end audio community in the industry, Audiogon provides a marketplace for people to buy, sell, trade, and discuss high-end audio. Built for audiophiles by audiophiles, the company has been a mainstay of the audio world since the late ‘90s, providing a one-stop, comprehensive resource for hifi enthusiasts. The Challenge Prior to using Zaius, Audiogon’s email strategy consisted of a single weekly newsletter. Because their previous technology lacked any intelligence around customer browsing or purchase history, they weren’t able to segment users or automate campaigns based on behavior. Instead, their marketing team relied on IT for customer data, as CRM and other internal systems were siloed from marketing automation platforms. “If I

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