The Company Tea Forte is the global luxury tea brand known for quality handcrafted teas, design-driven accessories, and exquisite packaging. Enjoyed in more than 35 countries, Tea Forte is offered at leading hotels, restaurants, prestige resorts, luxury retailers, and on teaforte.com. The Challenge Before Zaius, Tea Forte had multiple systems for managing data and executing campaigns across channels. The team used a legacy email service provider (ESP), which could only execute basic batch-and-blast emails and hadn’t innovated its product in five years. Additionally, Tea Forte was using a point solution for triggered emails. The systems weren’t able to talk to each other or exchange customer data. The technology was underperforming and the Tea Forte leadership team was tired of o

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