Liftoff Increases Post Install Events by 13% for Clarity Money
Liftoff Increases Post Install Events by 13% for Clarity Money
2 PagesLiftoff Increases Post Install Events by 13% for Clarity Money CASE STUDY | FINANCE APP The Challenge Clarity Money is a finance app allowing users to take control of their financial lives by helping uncover wasteful accounts (and canceling them), lowering bills, providing free credit scores, finding deals on credit cards and other financial services, and more. Clarity Money ap - proached Liftoff to help with their USA user acquisition efforts on iOS with a goal of increasing app installs and new account activations, all while staying within CPI and CPA targets. The Solution The campaign kicked off with Clarity Money providing a clear understanding of the cam- paign goals and mapping out the user flow – from app install to app open, account creation to linking existing financial
