Prior to launching the campaign, Liftoff analyzed the War Robots app user flow to better understand how users engaged with the game. As with most games, the standard user flow for those who played War Robots was: Install > Level X Reached > Level Y Reached > In-App Purchase. For mid-core UA gaming campaigns to be successful, Liftoff requires all postbacks to be sent for intermediary optimizations before an in-app purchase is made. Liftoff requires this because it allows our system to more quickly hone in on high-value, low-CPA users while also automatically avoiding spend on existing users. Pixonic sent all postbacks to Liftoff from AppsFlyer, a leading mobile app tracking & attribution analytics platform. The Liftoff creative team worked with Pixonic to design numerous crea

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