Case Study

Lifting Innovative Self-Created Content To The “Kool-Aid® Mom” Invigorates Kraft’s Re-Launch Of An Iconic Brand

Lifting Innovative Self-Created Content To The “Kool-Aid® Mom” Invigorates Kraft’s Re-Launch Of An Iconic Brand

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                Kool-Aid ® , an American icon, has been bringing the “Oh Yeah” to American homes for some amount of time. The Kool-Aid Man has been a venerable staple of its brand image for over 70 years.        VSA Partners designs and activates brands to outperform in the modern world. VSA’s interconnected approach to strategy, design and technology helps transform and propel some of the world’s mo

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