BETTER DATA. BETTER RESULTS. 1. Define the Goal + Target Audience A financial services company in the U.K. wanted to identify and acquire high value customers for their new credit card offering. 2. Solution: Research & Persona Matching The client was unable to use Facebook Custom Audiences: • Because the product was new • Because of internal security implications As such, LoudDoor launched research on Facebook in the U.K. that mimicked the

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