Life vs. Living
Life vs. Living
1 Pages©2019 BrandDirections. All rights protected and reserved. A Woman-Owned Business Enterprise SCOPE OF WORK Plan Development and Management Campaign Theme Development Radio Promotion Print Ad Design and Production Social Media and Website Public Relations In-store Promotion (Blades, Clings) Coupon Promotion CaseStudy | Cedar Crest Ice Cream – Frozen Custard Marketing Promotion Life vs. Living 333 North Commercial Street, Suite 200, Neenah, WI 54956 | 920.725.4848 | brand-directions.com Challenge Cedar Crest Ice Cream is a Wisconsin-based, family-owned business and producer of over 80 flavors of premium quality, small batch craft ice cream as well as frozen custard, gelato, sherbet and other frozen dairy products. The company needed a marketing campaign to introduce its
