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Leveraging a people-based advertising platform to accurately reach specific demos

Leveraging a people-based advertising platform to accurately reach specific demos

Viant Technology
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viantinc.com Case Study: Challenge A national apparel retailer approached Viant to help them drive awareness of their seasonal sale, while simultaneously promoting additional savings through their store loyalty card. They were looking to target a specific demographic of female consumers, age 25-54 in 30 geographical areas within the US, who are in-market to freshen up their spring wardrobe. The retailer required a digital campaign that w

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