Leveraging Integrate & Marketo Together
Leveraging Integrate & Marketo Together
3 Pages> PREVIEW INTEGRATE Leveraging Integrate & Marketo Together To Scale Global Demand Capabilities HIGHLIGHTS Trend Micro is the global leader in cyber security solutions for businesses, data centers, cloud environments, networks and endpoints. But while its global presence is unmatched, Trend Micro is growing rapidly in the US. In order to support and maintain the growth of the organization, Trend Micro’s marketing team needed to develop and execute an effective demand creation strategy – placing an emphasis on the need for continued innovation and efficiency in its marketing operations. To scale US demand, Trend Micro needed an innovative approach to efficiently discover, engage and get leads into Marketo. The Trend Micro team implemented Integrate’s Demand Orchestration Software to c
