SEGA adopted Qlik Sense to improve its mobile gaming experience by automating data aggregation and analysis, enabling deeper insights into user behavior. With Qlik, SEGA streamlined processes, reducing manual reporting and accelerating decision-making. The platform allowed analysts to link diverse data sources, including social media, and conduct cluster analysis to optimize gameplay. This data-driven approach identified pain points, such as difficulty spikes, and adjusted game features to retain players. SEGA’s adoption of Qlik has fostered a data-driven culture across various departments, enhancing their ability to innovate and react to market trends.

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