Case Study
Lenovo
The challenge Lenovo is the largest PC vendor worldwide, and a business built on innovation. Its product lines include a full range of commercial and consumer PCs, servers and workstations, and a family of mobile internet devices including smartphones and tablets. Having just launched the ThinkPad Y oga PC – a new hybrid laptop which ips between 4 modes - from tablet into laptop, & everything in between, Lenovo were looking for an innovativ