CBRE Case Study CBRE Increases Exposure to a New Audience with LinkedIn Sponsored InMail Bringing digital marketing to the forefront CBRE is a commercial real estate services and investment firm that helps investors, owners, and occupants solve their most demanding real estate challenges. Employing more than 75,000 people, and serving customers in more than 100 countries, CBRE is the largest professional services company of its kind. In the past, CBRE primarily relied on traditional communication channels, like print and out-of-home advertising, to reach audiences. But over the past four years, the marketing team has undergone a massive transformation. “Digital marketing has become our core strategy,” says Paul Suchman, Global Chief Marketing Officer. “Today, up to 75% of our

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