Case Study

A refreshingly modern beer brand, imagined in India, Bira 91 aspires to bring flavorful beers to the new world.

A refreshingly modern beer brand, imagined in India, Bira 91 aspires to bring flavorful beers to the new world.

Pages 3 Pages

“The insights from InMobi Pulse are a crucial input to our marketing plans and channel investment” Background A refreshingly modern beer brand, imagined in India, Bira 91 aspires to bring flavorful beers to the new world. As one of the fastest growing beers in the world, Bira 91 has built a strong portfolio of essential beers and aims to drive the global shift in beer towards more color and flavor. Established in the summer of 2015 by B9 Beverages and headquartered in New Delhi, Bira 91 has quickly become the rage amongst urban millennials owing to its delicious beers, bold identity and a strong draft network. Driven by a dynamic and energetic team of over 400 passionate beer lovers, the company now operates two breweries in India, and has offices in nine cities including New York C

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