Lennox Industries - Corporate barter offered a creative solution:for excess building space
Lennox Industries - Corporate barter offered a creative solution:for excess building space
3 PagesLennox Industries Case Study When Growth Cooled, ICON Turned O?ce Space into Ad SpaceThe Challenge Lennox Industries is a worldwide leader in residential and commercial heating, cooling and ventilation systems. It faced an ironic challenge: more o?ce space than it wanted to heat, cool or ventilate for itself within its corporate headquarters campus in Richardson, Texas. Unfortunately, the company had entered into a long-term lease to obtain control of the space for future growth, which was occurring slower than anticipated. Lennox considered the obvious choice ?rst – subleasing – to recover some of the excess overhead but found that the market price for real estate in the region had fallen signi?cantly below what it was currently paying. 1895 Dave Lennox builds and markets the industry's f
