Lifetime Television- offering trade credit for portions of its inventory in exchange for business travel and other services
Lifetime Television- offering trade credit for portions of its inventory in exchange for business travel and other services
4 PagesLifetime Television Case Study ICON Helped Network Finely Tune Corporate TravelThe Challenge Lifetime Television is the leader in women’s television programming. With original movies, series and reality shows, Lifetime has the attention of tens of millions of female viewers every day – a very attractive proposition to many advertisers. But there is another side of running a network that few outside the industry see. The entertainment industry heavily depends on business relationships. And those relationships are built through extensive business travel, client entertainment and the ability and willingness to respond to last-minute business- building and publicity opportunities. Lifetime is the leader in women's television programming.Ready to Work with ICON? How ICON Uncovered Value ICON to
