Valvoline - redeeming trade credit for media and other goods and services, thus saving cash outlay
Valvoline - redeeming trade credit for media and other goods and services, thus saving cash outlay
3 PagesValvoline Case Study Oiling the Gears with Advertising and Marketing SolutionsThe Challenge Valvoline initiated its relationship with ICON not as a potential client but as a supplier accepting trade credit as partial payment from Monro Mu?er. Products for Your Car Valvoline, a division of Ashland Inc., serves more than 100 countries worldwide and is a leading marketer, distributor and producer of quality branded automotive and industrial products and services. How ICON Uncovered Value Once Valvoline’s executives saw the potential of corporate barter for themselves, they began redeeming trade credit for media and other goods and services, thus saving cash outlay across many expenditure areas.Ready to Work with ICON? The Results ICON currently places national and spot TV for Valvoline. The p
