DirecTV Case Study Overview ICON maintains access to one of the largest inventories of broadcast airtime, internet advertising inventory and print/out-of-home ad space in the media industry. We purchase large quantities of media capacity in advance and have cultivated ongoing, innovative partnerships and trade credit arrangements with global media giants and local advertising networks. ICON’s corporate barter transactionso?er a broad range of creative opportunities and promotional avenues for advertisers. The Challenge Satellite television provider DirecTV is one of the biggest media companies in the world, distributing programming to more than 17 million subscribers in the U.S. and another 5 million in Latin America. The company was looking for a new, unique and e?ective way to promote it

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