Case Study
Nielsen Insights in Action: Determining Consumer Lifetime Value
Case Study Company Kimberly-Clark Nielsen Insights in Action: Determining Consumer Lifetime Value Kimberly-Clark Leverages Nielsen’s Marketing Performance Practice to Identify Huggies Growth Opportunities Babies change everything—just ask any new parent. From sleep patterns to shopping lists, they transform their families’ lives upon arrival. No one knows this better than Kimberly- Clark, one of the world’s largest consumer product good (