L&T Technology Services Case Study L&T Technology Services (L TTS) is a leading pure-play Engineering, Research & Development services company offering technology solutions to enable Smart Products, Smart Manufacturing and Smart Services in the global market, with the aim of disrupting traditional ways of doing business. To enable awareness and brand recall in a niche online audience, L TTS activated its digital presence with LinkedIn in a similar manner. The Challenge To create in a traditional market segment in North America and Europe To nurture high-quality business leads by reaching and engaging with a niche audience belonging to Director (and above) job functions across different industries (Engineering, R&D, Procurement and Product Management) Solution Phase 1: Create aware

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