www.ID.me Copyright © 2018 ID.me, Inc. Contact Info: sales@ID.me Leading Online Eyewear Retailer Increases Conversion Rate by 7x RETAIL CASE STUDY Challenge A leading online eyewear retailer wanted to expand online revenue by leveraging targeted promotions for members of the military, veterans, and first responders. A historically full-price brand, with an AOV of $177, the retailer’s E-Commerce team was tasked with finding a solution that would both increase conversions and maintain the integrity of their pricing position. The promotions needed to be exclusive and private, but – unlike physical ID checks in their brick and mortar stores – the retailer had no method for verifying eligibility online. Solution Integrating ID.me enabled the E-Commerce team to confidently deliver the

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