Case Study
Under Armour Honors Heroes and Sees Double-Digit Affiliate Revenue Growth
www.ID.me Copyright © 2017 ID.me, Inc. Contact Info: sales@ID.me Under Armour Honors Heroes and Sees Double-Digit Affiliate Revenue Growth HONORING HEROES After 15 months spent leading a platoon of scouts and snipers that hunted Al-Qaida leaders in Iraq from July 2006 to September 2007, Blake Hall returned home and enrolled in Harvard University to obtain an MBA. He and a classmate, Matthew Thompson, also an Army Ranger, both noticed that companies often offered discounts to veterans in stores, but did not make it easy for them to redeem those discounts online. Software company Microsoft Corp., for example, offered free e-learning vouchers to veterans, but it wasn’t easy to obtain the voucher. “Because most veterans don’t have a federally issued ID card, they required th