Situa tion A large air carrier operating hundreds of flights and carrying over 40,000 passengers per day was facing competitive pressures and realized that they needed an innovative approach to sales compensation. They wanted to improve their incentive compensation management process by focusing on their core goals: Ð Ð Offering more comprehensive plans to travel agency partners Ð Ð Expanding their partner network and tactical relationships Ð Ð Exposing the benefits of booking higher-value airline tickets Ð Ð Increasing sales and market share Leading North American Air Carrier Gains a Competitive Edge with Optymyze Case Study Challeng es The airline faced a number of challenges and limitations as they began to develop a strategy for improving sales compensation. They were inhi

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