Leading Mobile Operator Increases ARPU and Boosts Net Sales with Lightico
Leading Mobile Operator Increases ARPU and Boosts Net Sales with Lightico
2 PagesSUCCESS STORIES: TELCO TELESALES Leading Mobile Operator Increases ARPU and Boosts Net Sales with Lightico. Overview Challenge A leading American mobile network handling over 200,000 telesales and service calls per month sought to boost efficiencies in telesales and to improve customer experience. Their sales leadership team set out to reduce the number of calls required to make a new sale, maximize Average Revenue Per User (ARPU) through new device and data plan sales, minimize post-call cancellations, while improving first call resolution (FCR). By implementing Lightico’s digital customer interaction solution, the network was able to streamline sales processes to increase, ARPU, boost net sales and reduce post-call cancellations. Customers often called just to inquire about new de
