A1 Comms Selects Lightico as their Digitalization Partner to Boost Sales & Customer Satisfaction Digitally T ransforming T elesales Telco Retailer Slashes Call Handle Time and Increases Call Sales Value with LighticoBackground Leading Communications T elesales T eam Seeks Innovation A1 Comms is a leading business communications services and solutions provider, delivering mobile phones, broadband and landline packages to consumers and businesses across the UK. The company sells from a range of networks requiring stringent compliance processes in order to complete every sale. Sales are predominantly processed via their website and both inbound and outbound calls from their contact centers. Although the company is renowned for providing excellent value and exceptional customer service, som

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